The Affiliate Truth

A friend of mine just sent me a link to a blog that he has been helping out on asking for some advice. I just told him if he wants his readers to click away from his blog or close the page down then keeping it the way it is will be fine but to keep people interested means it has to be easy to read. His main mistake………….

It wasn’t his content there is nothing wrong with that he is a good and talented writer and will get barrow loads of traffic from people linking to his traffic, the problem was with the number of plugin’s he had installed in his Wordpress theme.

I have to say that I have been seeing it all too often in a number of bloggers who think that they are helping their readers by linking every third word out to somewhere else. It doesn’t help it is a real turn off in my opinion. I know there are thousands of plugin’s available but be sensible you want people to pay attention to what you want to say not get lead off to the local pizza place because you named the town you live in!

Think about what you want people to do on your blog and make sure that they enjoy their experience and that way they will come back time and time again. If you get a good following of readers they will come back time and time again. So keep your content rich and your plugin’s to what is needed rather than what might be helpful, and if you are not sure you can try it then turn it off and uninstall it if it is no good!

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Every now and again you write something or come across something that suddenly goes mental!

Yesterday we told you about the event based niche that we had discovered and were doing very nicely from in the past few weeks! Well yesterday afternoon, evening and this morning the traffic to that site went crazy, the clicks through to the merchant went completely out of this world. However NO SALES!

What did we do wrong? Nothing! Why no sales? The merchant has sold out of the item that is being promoted! England Rugby Shirts have almost sold out completely around the whole country and we can’t find another supplier who can knock up an affiliate deal in time to get the shirts delivered in time for the Final on Saturday.

So we did almost everything right. The problem was that we did not have a backup plan should this happen. Why did we not have a backup plan? We had no idea that we would hit the volumes that we did and absolutely no idea that were going to hit the jackpot.

So how do we stop this in the future? Easy. We will have a plan B for anything that might go into this situation! Have another supplier, an alternative route for traffic the works. Basically this way there is no way that we will miss the boat.

On this occasion there was a lack of supply which caused the problem but it is always good to have a fall back!

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