I know things here at The Affiliate Truth have been a little quiet in the past few months and with very good valid reasoning. We have been looking at a number of opportunites where we can sell actual physical products though our own websites.
We have purchased a family business to test the process. Now over the past few months we have been pushing a blog that has now over 13,000 monthly readers and 2500 subscribers. The business we have invested in is in the same industry but has no online presence what so ever. Basically what we have purchased is the stock and contacts for suppliers and regular customers. We have tried to keep it as simple as possible but I can tell you buying a business anywhere is a royal pain in the butt!
Our outlay for the business is close to $45,000 but it is a fully functioning business that we have a lot of potential new customers for.
So the plan is in the next few weeks to launch their website as a shop and tie in our blog to link to it in such a way that it starts to pull customers over. Of course we have done a lot more work than just a blog there is also, facebook pages, articles and social bookmarking to take into consideration but we are certain that using the methods we have been perfecting that the physical business can work just as well if not better than the affiliate side of the business. We will be keeping you up to date as the weeks go by!
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