I have never claimed to be an SEO god or put myself forward as someone who can manipulate my way to the top of Google in a matter of days, however I have always managed to do ok out of it.

I have just read a great report from Jon Leger who puts a lot of the old Myths about getting a ranking in Google, Yahoo and MSN into a completely different perspective.  The report is totally free and available for download here for the bargain price of free it is well worth a read.