Being on a billion mailing lists I get a lot of SPECIAL (cough splutter) offers though that promise me the earth and of course never deliver. I always make a special attempt to read through what is on offer even though I never buy the bonus reports etc that are being sold.
Today I recieved one that firstly wished me Happy New Year! Very nice thank you. Then it said there was a special back door automated system that was unvocered in a special report! (lost interest already but would take a look) I get to the page and I am guessing that it is around 2 A4 sides of sales page with an extra 10% off if I buy within a minute!!! OK now I don’t know about you but I like to take my time over reading these things and ensure that I get the right picture of the product.
Knowing I would never get to the bottom of the page with in a minute and having totally lost interest I clicked to close the window and then deleted the email. Potential customer LOST!
Offer VALUE and do not PRESSURE your visitors and you will get happier and more reliable customer. Treat them well with sensible offers and it will be more likely that you will get someone to return to your website over and over.
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