When Facebook released their new advertising program called Beacon it was a breakthrough in advertising (apparently)! The ability to see what your friends are shopping for and what they purchased through your newsfeed.

Unfortunately Facebook overlooked a very important fact! Not everyone wants people to know what they are buying and what they friends and family are buying for Christmas Presents!!! A number of complaints (50,000 people signed a petition to force the site to change the system to be opt in) were received by the site who now boast that they get over 25 million people log onto the site twice a day for at least twenty minutes a day.

They have been forced to change their advertising program to be a permission based, so you have to give permission to the site to have your adverts show in the newsfeed’s of others. So now my wife will no longer know that I have purchased her a nice expensive …… for Christmas.

The Affiliate Truth also launched two different shopping sites in the past week. Shop in the UK and Buy That Online are run in two different ways and the experiment will be something that we tell you all about in the next few months.

We also have a new format coming shortly as well, easier to read and navigate.