I will admit when it comes to PPC (thats Pay Per Click for those who like me until not so long ago were just getting started in Online Marketing) I am no expert, I do nicely out of it but to say I completely understand it I don’t. I have a close friend who is however an expert and he makes sure that my accounts are kept up to date and not costing me a complete fortune.
Now the thing is using Adwords from Google is one thing and Yahoo! works completely differently so you need to know what you are doing when it comes to the whole placing ads getting the right keywords etc. However things just got somewhat laser targeted within a single site. Now for those that have been holding your hands over your ears screaming LA LA LA LA LA every time the word Facebook is mentioned, pull the stick from your butt and open your ears because your going to be missing out if you miss this.
Facebook have now released a PPC system on the site. However it is a lot easier to use and understand than making things so complicated that you need to work for NASA just to log in. Nope the guys over at Facebook have gone for the straight forward anyone can do it approach. If you have an account with them then it is very easy to do.
So once you are logged in you can get started by finding the link at the bottom that says business. This will take you to the advertising section where you will see something that looks a lot like the image below:
Now this is really a click here way that things work from here on in. Click on the Facebook Social Ads and you will be taken onto the next screen (remember this is all done from the comfort of your own Facebook account)
Guess the big red arrow is a little bit of a give away but if you click on the Create Facebook ad you are already onto the next step.
Now the screen above asks you if you want to advertise your own page or if you are not that clued up to having your own websites then you can make a page within Facebook itself (cool isn’t it) so in here I have put a page I have on redirect to an affiliate scheme which is just a redirect from a top level domain. So once I have typed in my domain name it is again a click on the continue button.
The above screen is where you choose your demographic notice in the top area aiming my advert at the USA market I am going to be hitting 17 million people. Thats a little diverse for me so I am going to enter in a keyword.
See how by entering in the keyword that I want the number in the top corner has dropped down from 17 million to just 31,000. They are 31,000 targeted profiles that will see my advert while they are using Facebook! (No I know its not as expansive as Google Adwords or Yahoo Search Marketing but the fact of the matter it it is laser targeted!) A quick click on the continue button and your onto the next section (that is if you don’t want to reduce your demographic anymore)
This area speaks for itself here you create your advert. The big advantage here is that you can use logo’s and pictures to add that extra little something to make your ad stand out.
Once you have created your ad then click continue and you will see that there is one last screen where you set up your daily limits and don’t get ripped off for what you pay per click. As this is a new system you can get some of the most expensive keywords for next to nothing (which is a massive bonus!).
So you can run your campaign on cost per views or per click you can set your daily limits to what ever you like and you can set your campaign to run for a certain length of time.
The first time you set up an ad you will be asked for your credit card details. Once they are entered as with all the PPC sites they store your details and then you can be charged continuously for them so it is important to keep track of your campaigns.
There is a good easy to follow tracking system as well which allows you to see how many impressions and how many clicks you have had.
Good luck
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